Popular services that Facebook, Google, Microsoft and other Internet companies provide may be free, but that doesn’t mean they come without a cost. That price is information about the people using those services as well as their. And with the rise of filter algorithms comes the risk of living in digital bubbles. Most search engines record queries together with computer identification, building up an associated profile of interests over time. All of that intelligence is exchanged for advertising revenue to get us to consume more. Speaking of which, web based purchases are harming local retail, communities, labour, and the environment.